Heartless Helen by Penhaligon's is a Floral fragrance for women. Heartless Helen was launched in 2019. Top note is Mandarin Orange; middle note is Tuberose; base note is Woodsy Notes. "Cold as ice, she toyed with fire¿" Helen meant everything to herself. A woman clear about her own intentions, a woman sometimes of her own invention, because winning isn't everything until you lose. She has now met Teddy on a safari. A man after her own heart.

Penhaligon's is a British perfumery established in 1870 by William Penhaligon. Originating as a barbershop, Penhaligon's offered its first fragrance in 1872, Hammam Bouquet. The fragrance was inspired by the neighboring Turkish Bath and its sulfurous steam. The company's best-selling fragrance, 1902's Blenheim Bouquet, created at the request of the Duke of Marlborough at Blenheim Palace, broke with the prevailing floral trends of its day to enchant with zesty citrus, spices and woods. Scents were issued regularly from the original shop on Jermyn Street, until it was destroyed in The Blitz of 1941. The shop disappeared, but the fragrances of the company endured, and in 1956, Penhaligon's was granted a Royal Warrant by the Duke of Edinburgh for the manufacturing of toiletries. Interest in the company was renewed with the opening of a new Penahligon's flagship store in Covent Gardens, in 1975. The flagship store represented a new direction for the company as well, with the old formulas composed by William Penahligon being resurrected, and new floral scents designed to appeal to a modern female customer. Chief among these was 1978's Bluebell, which remains a best-seller for the company today. The company was granted a second Royal Warrant in 1988, by the Princess of Wales. Many of the original scents created by William Penhaligon were modernized and re-introduced as part of the "Anthology Collection." The company maintains its commitment to fine, traditional perfume ingredients and techniques. The bottles for Penhaligon's scents are based on William Penhaligon's original design—clear glass and adorned with a ribbon. Penhaligon's today offers a line of bath and body care products and luxury shaving and grooming accessories to complement its fragrances. A number of stores are now open in London and elsewhere in the UK, and the products are also available through select stockists in the UK, North America and Europe.