Fierce by Abercrombie & Fitch is a Woody Aromatic fragrance for men. Fierce was launched in 2002. Fierce was created by Christophe Laudamiel and Bruno Jovanovic. Top notes are Fir, Lemon, Orange, Petitgrain, Cardamom and Sea Notes; middle notes are Rosemary, Lily-of-the-Valley, Jasmine, Rose and Sage; base notes are Musk, Vetiver, Oakmoss, Brazilian Rosewood and Sandalwood.

Abercrombie & Fitch is an American lifestyle brand that has existed in some form or another since 1892. The first store, founded by David Abercrombie and Ezra Fitch, sold high-end sporting and travel gear from its Manhattan, NY location. The company closed in 1976, but the brand was revived in 1978 by Texas reatiler Oshman's Sporting Goods, who purchased the Abercrombie & Fitch name and operated primarily as a mail order company, with boutiques in Beverly Hills, CA, Dallas, TX and New York, NY.