First Instinct Blue by Abercrombie & Fitch is a Aromatic Fougere fragrance for men. First Instinct Blue was launched in 2018. The nose behind this fragrance is Yves Cassar. Top notes are Apple, Bergamot and Cardamom; middle notes are Lavender, Rosemary and Pepper; base notes are Tonka Bean, Sandalwood and Amber.

Abercrombie & Fitch is an American lifestyle brand that has existed in some form or another since 1892. The first store, founded by David Abercrombie and Ezra Fitch, sold high-end sporting and travel gear from its Manhattan, NY location. The company closed in 1976, but the brand was revived in 1978 by Texas reatiler Oshman's Sporting Goods, who purchased the Abercrombie & Fitch name and operated primarily as a mail order company, with boutiques in Beverly Hills, CA, Dallas, TX and New York, NY.