Guess is launching a new fragrance named Guess Girl which arrives on the market in February 2013. The fragrance aims at young woman in her twenties and is inspired by 30th anniversary of Guess brand. "We wanted to create something that will preserve sexappeal and youthful spirit of the brand“- stated Steve Mormoris of Coty Beauty for WWD. Guess Girl is a seductive, floral-fruity fragrance signed by perfumer Laurent Le Guernec of International Flavors & Fragrances. Top notes are dominated by fruity notes of nectar made of raspberry, melon and bergamot. The heart introduces floral notes of Brazilian paradise orchid combined with Provencal acacia and lilies, while the soft and creamy base is composed of Australian sandalwood and Madagascar vanilla. Fragrance Guess Girl will be available as 30, 50 and 100ml Eau de Toilette accompanied with 2ml perfumed body care cream. Photos for advertising campaign were taken by Ellen von Unwerth in collaboration with creative director of Guess, Paul Marciano. Face of advertising campaign is Amber Heard.

GUESS is an American fashion brand created by brothers Georges, Armand, Paul and Maurice Marciano. Moroccan-born and French-raised, the brothers moved to California in 1977 to launch a business, using seed money provided by the family who owned Jordache J