he French jewelry house, founded by Alfred Van Cleef and Charles and Julien Arpels in 1906, introduced its first fragrance, the floral-aldehyde First back in 1976. The slogan of the perfume was "Every woman deserves to be First." In 2016, honoring the 40th anniversary of the fragrance, Van Cleef & Arpels presents the new edition So First. So First is signed by perfumer Nathalie Lorson. The soft floral blend that develops with gourmand sweetness, begins with fresh bergamot and cheerful magolia. The heart of the perfume features an elegant and intoxicating bouquet of white flowers that includes jasmine, freesia and frangipani. The base consists of sensual sandalwood and sweet vanilla.

Van Cleef & Arpels is a luxury French jewelry, watch and perfume company. It was founded by Charles Arpels and his brother-in-law Alfred Van Cleef in 1896. The pair opened their first shop in prestigious Place Vendôme in 1906. They gained notoriety for th