Gucci by Gucci Pour Homme is the signature fragrance for the modern day icon - a witty, handsome man with impeccable style who has a firm belief in his roots and values the important things in life. The edition for men, Gucci by Gucci Pour Homme was created by Frida Giannini, creative director of the house of Gucci, in cooperation with Givaudan and P & G. The perfume is characterized as a modern chypre woody and includes notes of bergamot, cypress and violet in the top, the heart containing tobacco leaves and jasmine and the base notes consisting of patchouli, amber and Elemi – incense which is not derived from wood. When combined with tobacco leaves, Elemi contributes to intensity and longevity of a fragrance.

The House of Gucci was founded by Guccio Gucci in 1921. Inspired by the beautiful luggage he had seen travelers carrying while working at the Savoy Hotel in London, Gucci returned to Florence with a goal of combining the refined elegance of the wealthy travelers he observed with the fine craftmanship of traditional Florentine artisans. The company's equestrian-themed quality leather goods were in high demand, and when leather was scarce during World War II, Gucci's innovative use of hemp, linen and jute expanded the brand's aesthetic. Guccio Gucci passed in 1953 but his sons and grandson oversaw the succesful expansion of the company into a luxury goods manufacturer known around the world. The company's signature "double G" logo was adopted in the 1960s. The company's first fragrance, Gucci No. 1 for women, was introduced in 1974. A series of fragrances for men and women have since been launched, with many taking legendary status amongst perfume collectors, including Gucci 3 and L'Arte di Gucci. Tom Ford served as the company's creator director in mid-90s through the early 21st century. Creative director Frida Giannini took over for Ford and since 2015, Alessandro Michele has been at the helm.