Chloé Fleur de Parfum appears in July 2016 as a new edition of the popular rose fragrance Chloe Eau de Parfum from 2008. Chloé Fleur de Parfum retains the character of the original with additional "flower charm" in an attempt to display a rose bouquet in powdery beige. It is described as a naturally elegant and sensual veil that covers the skin. The delicate and powdery composition is a work of perfumers Michel Almairac and Mylene Alran, who tried to evoke the essence of a flower in its full bloom. The perfume allegedly contains rose pistil. With pistil rose and its fruity and spicy undertones, the additional accords include fresh and sparkling verbena blossom, almondy cherry blossom and powdery rice. The face of the perfume is Dree Hemingway. The fragrance arrives as the standard bottle form of the collection, decorated with a beige ribbon around its neck. It is available as a 30, 50 and 75 ml Eau de Parfum.

Chloé is a French fashion house founded by designer Gaby Aghion in 1952. Born in Egypt, Aghion moved to Paris in 1945 and launched Chloé a few years later. Aghion is widely credited for coining the fashion phrase and concept of "prêt-à-porter" (which mean