The new eponymous eau de parfum by Chloe is quite a departure from the once-popular tuberose composition of the same name. A light and fresh yet seductively strong and self-possessed scent, the new Chloe fragrance is in no way its predecessor's timid younger sister. Just like all Chloe's bold, arty and free-spirited designs, the fragrance is feminine in a rather non-traditional, not all-out-girly way. Its accords expertly play against each other and they seduce the audience by being both elegant and daring at the same time. The fragrance is very versatile, it is intended for everyday use and is more than suitable for becoming someone's unique signature scent. Chloe edp was launched in 2008. Chloe Eau de Parfum was created by Amandine Clerc-Marie and Michel Almairac.

Chloé is a French fashion house founded by designer Gaby Aghion in 1952. Born in Egypt, Aghion moved to Paris in 1945 and launched Chloé a few years later. Aghion is widely credited for coining the fashion phrase and concept of "prêt-à-porter" (which mean