The #ForeverGuilty universe continues to pursue a liberated notion of love with a reinterpretation of the classic Gucci Guilty fragrances. The new vision elevates the scent to higher levels of intensity for those looking for a declaration of love free from the rules and definitions of society. Designed to act as emblems of the connection between like-minded, eccentric lovers, Gucci Guilty Eau de Parfum Intense Pour Femme is an Ambery Floral Woody fragrance that rewrites the Gucci Guilty Pour Femme signature’s essential core.

The House of Gucci was founded by Guccio Gucci in 1921. Inspired by the beautiful luggage he had seen travelers carrying while working at the Savoy Hotel in London, Gucci returned to Florence with a goal of combining the refined elegance of the wealthy travelers he observed with the fine craftmanship of traditional Florentine artisans. The company's equestrian-themed quality leather goods were in high demand, and when leather was scarce during World War II, Gucci's innovative use of hemp, linen and jute expanded the brand's aesthetic. Guccio Gucci passed in 1953 but his sons and grandson oversaw the succesful expansion of the company into a luxury goods manufacturer known around the world. The company's signature "double G" logo was adopted in the 1960s. The company's first fragrance, Gucci No. 1 for women, was introduced in 1974. A series of fragrances for men and women have since been launched, with many taking legendary status amongst perfume collectors, including Gucci 3 and L'Arte di Gucci. Tom Ford served as the company's creator director in mid-90s through the early 21st century. Creative director Frida Giannini took over for Ford and since 2015, Alessandro Michele has been at the helm.