Gucci launches its new perfume Gucci Bamboo in spring 2015, named after the already existing collection of accessories. The fragrance apparently reflects confidence and femininity. It is designed for modern women of character that is multifaceted; the fragrance is intense, graceful and gentle at the same time. The composition is floral - woody. It opens with citrusy accords of bergamot leading to the exotic floral heart of ylang-ylang, Casablanca lily and orange blossom. Intense notes of sandalwood, Tahitian vanilla and amber form the base. The face of the perfume is actress Gal Gadot. The bottle design blends delicate sensibility with strong lines. Glass art deco bottle in the shape of a diamond is contrasting with soft pink liquid. Polished silver cap gives the Bamboo signature.

The House of Gucci was founded by Guccio Gucci in 1921. Inspired by the beautiful luggage he had seen travelers carrying while working at the Savoy Hotel in London, Gucci returned to Florence with a goal of combining the refined elegance of the wealthy travelers he observed with the fine craftmanship of traditional Florentine artisans. The company's equestrian-themed quality leather goods were in high demand, and when leather was scarce during World War II, Gucci's innovative use of hemp, linen and jute expanded the brand's aesthetic. Guccio Gucci passed in 1953 but his sons and grandson oversaw the succesful expansion of the company into a luxury goods manufacturer known around the world. The company's signature "double G" logo was adopted in the 1960s. The company's first fragrance, Gucci No. 1 for women, was introduced in 1974. A series of fragrances for men and women have since been launched, with many taking legendary status amongst perfume collectors, including Gucci 3 and L'Arte di Gucci. Tom Ford served as the company's creator director in mid-90s through the early 21st century. Creative director Frida Giannini took over for Ford and since 2015, Alessandro Michele has been at the helm.