Bad by Diesel is a Woody Aromatic fragrance for men. Bad was launched in 2016. Bad was created by Anne Flipo and Carlos Benaim. Top notes are Lavender, Bergamot, Cardamom and Violet Leaf; middle notes are Caviar, Orris Root and Sage; base notes are Woody Notes, Tobacco, Ambroxan, Tonka Bean and Patchouli.

Diesel is an Italian clothing brand founded by Renzo Rosso in 1978. The company is best known for its denim collection, and its clothing lines and accessories are aimed solidly at the young consumer. Diesel fragrances enjoy challenging conformity and pushing the boundaries of traditional masculine perfumery. Diesel's collection is made of the Brave fragrances, made for men who live bravely and achieve through determination, and the D perfumes for those living with high intensity and unlimited seductive passion.