The #GuiltyNotGuilty revolution continues with the launch of Gucci Guilty Absolute Pour Femme, the ultimate partner for Gucci Guilty Absolute Pour Homme. Together, the Absolute couple express the notion of emancipated love, a pair of fragrances that complement one another as a journey of liberation. Beginning from a mysterious note of blackberry, Gucci Guilty Absolute Pour Femme is a non-traditional women’s fragrance created for a contemporary woman. There is no one absolute way to wear fragrance. There is no one absolute way to love. There is no one absolute way to connect.

The House of Gucci was founded by Guccio Gucci in 1921. Inspired by the beautiful luggage he had seen travelers carrying while working at the Savoy Hotel in London, Gucci returned to Florence with a goal of combining the refined elegance of the wealthy travelers he observed with the fine craftmanship of traditional Florentine artisans. The company's equestrian-themed quality leather goods were in high demand, and when leather was scarce during World War II, Gucci's innovative use of hemp, linen and jute expanded the brand's aesthetic. Guccio Gucci passed in 1953 but his sons and grandson oversaw the succesful expansion of the company into a luxury goods manufacturer known around the world. The company's signature "double G" logo was adopted in the 1960s. The company's first fragrance, Gucci No. 1 for women, was introduced in 1974. A series of fragrances for men and women have since been launched, with many taking legendary status amongst perfume collectors, including Gucci 3 and L'Arte di Gucci. Tom Ford served as the company's creator director in mid-90s through the early 21st century. Creative director Frida Giannini took over for Ford and since 2015, Alessandro Michele has been at the helm.